Originally concepted and implemented by Think True, the annual Back To The Yard campaign connected Black Gen-Z audiences with free financial health, career development, and wealth building tools. The 2023 experience took place at the Atlanta University Center with interactive on-stage programming inspired by Chase financial health curriculum and classic game shows, hosted by Grammy-nominated artist, Saweetie.

The experience was awarded with the Ex-Award Gold Finalist for Best Multicultural Event Campaign.