Steering away from traditional basketball court environments and pop-a-shot stations traditionally found at All-Star Weekend, Think True helped debut “Tokyo League Alley,” an immersive experience inspired by NBA 2K 24’s “The City”.

The “alley” was full of underground-style goods, events and activities that transported attendees into a live version of game-play for guests to explore, engage and personalize. The experience celebrated the fusion of gaming, basketball culture, and competition, offering fans a fresh way to interact with the NBA 2K League.